I’m not just building bobcat apparel
It’s been a couple months since my last post (read here: AYO ALL DAY IS NOW LICENSED TO SELL MONTANA STATE BOBCATS APPAREL), and with that comes a **** ton of updates.
I launched the 2026 FALL COLLECTION
I’ve started volunteering with the MSU QB Club, helping build its social media presence and reach a new generation of members.
I’m building out a media side of Ayo All Day (Media All Day ? jk, not sure what the official name will be ) centered around original photo, video and storytelling.
I started Tiktokking! And it’s been really really fun so far
I’ve continued working directly with Bobcat athletes on apparel, content and NIL projects.
communitY
Somewhere along the way, I realized that I don’t want Ayo All Day to just be an apparel brand. My intentions with all this was originally pretty simple: design Bobcat apparel that I’m actually excited to wear. That meant better fabrics, trendier cuts, simpler designs. And that will forever remain my focus on the apparel side of things.
And I will ONLY EVER MAKE BOBCAT APPAREL. No Gr*z shit ever.
But the more involved I’ve become with Bobcat football, the more I’ve gotten to know alumni, fans, players and other people who are passionate about the Cats. And one thing I’ve noticed pretty quickly… people who buy an Ayo All Day product tend to come back.
I don’t think that’s just because they need another hoodie.
MSU already has an incredible community surrounding Bobcat football and the university in general. The more involved I’ve become in it personally, the more I think that genuine connection comes through in Ayo All Day.
I’m not trying to create a community that doesn’t exist. I want Ayo All Day to be another connection between fans and the MSU Bobcat football program.
Apparel is one way to do that. Working with players is another. The QB Club is another. Photography, video and storytelling can be another.
And the more those pieces start to overlap, the more interesting Ayo All Day becomes to me.
Someone might find Ayo because they like a hoodie. Then they see a story about a player. Then they come across photos from Saturday. Then maybe they get involved with the QB Club, go to an event, buy something from a player or just feel a little closer to Bobcat football than they did before.
That’s what I mean when I say I’m building community around Ayo… not trying to replace the one that already exists.
What does that actually look like?
Well, obviously I’ll continue making Bobcat apparel. Trends change and my designs will too, but the goal will stay the same: make unique, high-quality pieces that I’m genuinely excited to wear.
Beyond that, I’d like to get more involved with player stories, capture game-day moments, show Bobcat football from a perspective fans might not normally get to see, and help the QB Club reach people my age who might not know what it is yet.
I don’t know exactly what all of that will turn into, but I think that’s the fun and unexpected part.
I do know that I want Ayo All Day to be something Bobcat fans want to follow, whether they’re shopping or not.
That feels a lot cooler than just selling apparel.